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IMPROVING PLASTIC WASTE REVERSE LOGISTICS PROCESSES: DIFFERENCES BETWEEN CONSUMERS OF DIFFERENT GENDERS AND AGES
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DOI：10.17270/J.LOG.001279.png)
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Abstract
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Background: The paper investigates consumer engagement in reverse logistics (RL) for plastic waste, focusing on gender-and age-related differences in environmental attitudes and behaviours. Understanding how demographic factors shape participation, perception of regulatory measures, and responses to communication strategies is essential for effective RL system design. Methods: The study used a mixed-method approach based on an online survey conducted in Poland in 2024 (n = 1,200). The Mann-Whitney U test was applied to identify statistically significant differences between respondent groups. Results: The results show that women and older consumers exhibit stronger pro-environmental attitudes, higher trust in regulations, and greater willingness to segregate and return plastic waste. Younger and male respondents are more strongly influenced by convenience and technological innovation. Emotional communication proved more persuasive for women, while rational appeals were more effective for men. Conclusions: Demographic differences influence consumer behaviour within RL systems. Tailoring communication approaches and infrastructure solutions to specific gender and age groups can enhance participation and improve system efficiency. The findings offer practical guidance for targeted interventions aligned with circular economy goals.
Keywords:
reverse logistics
plastic waste management
consumer perception
age differences
generation perspective
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