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Innovation under Dynamic Institutional Change: How Firms Can Capture Innovation Opportunities under Institutional Uncertainty
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DOI：10.1017/mor.2025.10110.png)
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Abstract
En 中文
This study adopts a temporal lens to integrate opportunity logic with institutional theory; examining how varying and unpredictably evolving institutions across countries shape firm innovation. Focusing on nascent industries – where institutional environments are not only diverse but also characterized by irregular and rapid change over time – we theorize a U-shaped relationship between institutional uncertainty and digital product innovation. We further explore how design iteration; as a form of temporally distributed adaptive action; enables firms to navigate uncertainty and capture innovation opportunities in dynamic institutional contexts. Drawing on a sample of 4; 619 firms from 50 countries in the global mobile app industry; our empirical findings support these propositions. This research advances a dynamic; time-sensitive perspective on institutions and innovation; offering key insights for emerging markets; like China; where firms operate amid rapid and unpredictable institutional transitions.
Keywords:
design iteration
digital product innovation
institutional uncertainty
mobile application industry
nascent industries
设计迭代
数字产品创新
制度不确定性
移动应用产业
新兴产业
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