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Joint dynamic pricing and lot-sizing under competition

delete2018-05-01
delete17
PRE
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Alejandro Lamas *
P
Philippe Chévalier
DOI:10.1016/j.ejor.2017.10.026delete
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Abstract

Abstract

En 中文
We study the joint dynamic pricing and lot-sizing problem when firms operate in a competitive environment. Bearing in mind that a dynamic pricing strategy is successful when customers understand it, we assume each firm selects prices from a discrete set. The problem corresponds to a Bertrand model, so the pricing strategies of the firms should constitute a Nash Equilibrium. Given the combinatorial nature of the decisions, computing the equilibrium in a tractable time may not be feasible for larger instances. In order to compute the equilibrium efficiently, we propose a framework consisting of solving iteratively Mixed Integer Programming formulations. The framework reduces the complexity of the problem by using the fact that pricing and inventory planning remain stable to marginal variations in competitors' prices. (C) 2017 Elsevier B.V. All rights reserved.
Keywords:
Production
Dynamic pricing
Competition
Lot-sizing
Joint production/marketing decisions
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Journal

European Journal of Operational Research cover
European Journal of Operational Research
IF:
6
Papers:
2.2W
Citations:
6.4W

Organization

U
universite catholique louvain
Scholars:
2.0W
Papers: 1.7W
Citations: 21
N
neoma business school
Scholars:
386
Papers: 687
Citations: 16