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Learning from Substitutable and Complementary Relations for Graph-based Sequential Product Recommendation
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AI
DOI：10.1145/3464302.png)
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Abstract
En 中文
Sequential product recommendation, aiming at predicting the products that a target user will interact with soon, has become a hotspot topic. Most of the sequential recommendation models focus on learning from users' interacted product sequences in a purely data-driven manner. However, they largely overlook the knowledgeable substitutable and complementary relations between products. To address this issue, we propose a novel Substitutable and Complementary Graph-based Sequential Product Recommendation model, namely, SCG-SPRe. The innovations of SCG-SPRe lie in its two main modules: (1) The module of interactive graph neural networks jointly encodes the high-order product correlations in the substitutable graph and the complementary graph into two types of relation-specific product representations. (2) The module of kernel-enhanced transformer networks adaptively fuses multiple temporal kernels to characterize the unique temporal patterns between a candidate product to be recommended and any interacted product in a target behavior sequence. Thanks to the seamless integration of the two modules, SCG-SPRe obtains candidate-dependent user representations for different candidate products to compute the corresponding ranking scores. We conduct extensive experiments on three public datasets, demonstrating SCG-SPRe is superior to competitive sequential recommendation baselines and validating the benefits of explicitly modeling the product-product relations.
Keywords:
Sequential recommendation
graph neural networks
attention mechanism
substitutable and complementary relations
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