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Making Sense of Scent: Cultural Styles, Cognitive Schemas, and the Situated Logic of Online Perfume Reviews

delete2026-04-30
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PRE
AI
L
Larisa Nikitina
刘
刘瑜 (Yu Liu)
F
Fumitaka Furuoka *
DOI：10.1016/j.chb.2026.109037delete
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Abstract

Abstract

En 中文
• Proposes a genre-specific cognitive schema for online perfume reviews. • Examines the interplay between cultural framing and genre-driven constraints in eWOM. • Suggests platform affordances shape task-focused cognitive resource allocations. • Identifies a stable conceptual hierarchy of Cognition > Perception > Affect across datasets. • Finds structural consistency in reviews across diverse linguistic communities.
Keywords:
Cognitive Schema
Online Reviews
Cultural Framing
E-WOM
Perfume Perception

Journal

Computers in Human Behavior cover
Computers in Human Behavior
IF:
8.9
Papers:
9.0K
Citations:
5.8W

Organization

U
university of malaya
Scholars:
386
Papers: 216
Citations: 0
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