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Mind the gaps: The moral journey of tour guides who quit

delete2026-07-08
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Z
Zdenka Sokolíčková *
E
Elizabeth Cooper
C
Christy Hehir
DOI:10.1016/j.annals.2026.104237delete
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Abstract

Abstract

En 中文
• Engages people who refuse to partake in tourism as often-overlooked stakeholders • Frames quitting Antarctic tourism as a high-impact pro-environmental behaviour • Identifies sub-gaps within the attitude-behaviour gap, and how they are overcome • Reveals that moral negotiation is painful, gradual, non-linear and open-ended • Argues that caring for a place and for oneself can both be part of environmental care
Keywords:
Dilemma
Moral negotiation
Environmental care
Tour guides
Attitude-behaviour gap
Pro-environmental behaviour
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Journal

Annals of Tourism Research cover
Annals of Tourism Research
IF:
7.8
Papers:
4.5K
Citations:
1.8W

Organization

U
university of groningen
Scholars:
4.7K
Papers: 2.0K
Citations: 0
U
University of Surrey
Scholars:
1.2W
Papers: 1.3W
Citations: 22
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