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Mind the gaps: The moral journey of tour guides who quit
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DOI:10.1016/j.annals.2026.104237.png)
Abstract
En 中文
• Engages people who refuse to partake in tourism as often-overlooked stakeholders • Frames quitting Antarctic tourism as a high-impact pro-environmental behaviour • Identifies sub-gaps within the attitude-behaviour gap, and how they are overcome • Reveals that moral negotiation is painful, gradual, non-linear and open-ended • Argues that caring for a place and for oneself can both be part of environmental care
Keywords:
Dilemma
Moral negotiation
Environmental care
Tour guides
Attitude-behaviour gap
Pro-environmental behaviour
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