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Modeling reference experience in destination choice
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DOI：10.1016/j.annals.2018.06.004.png)
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Abstract
En 中文
The complexity underlying the destination decision-making of tourists has prompted abundant research from various academic disciplines. This paper proposes the integration of the leisure tourists' past reference experience into a model for long-haul destination choice. By analyzing the preference of tourists regarding various attributes of a tourist destination, this study consolidates the concept of reference-dependent behavior in the context of tourist destination choice and introduces the concept of reference-level bias. The research findings provide theoretical and managerial implications.
Keywords:
Destination choice
Discrete choice model
Reference-dependent behavior
Reference-level bias
Long-haul leisure travel
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