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Models for purchase frequency
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PRE
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DOI：10.1016/j.ejor.2007.11.034.png)
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Abstract
En 中文
Purchase frequency modeling began with the pioneering work of Ehrenberg [Ehrenberg, A.S.C., 1959. The pattern of consumer purchases. Applied Statistics 8, 26-41]. This note provides an extension of this work. A collection of some seventeen flexible distributions is discussed for purchase frequency modeling. The corresponding estimation procedures are derived by the method of moments and the method of maximum likelihood. An application is illustrated to a consumer purchasing data used by Ehrenberg. (C) 2007 Elsevier B.V. All rights reserved.
Keywords:
Maximum likelihood
Method of moments
Mixture model
Purchase frequency modeling
Journal
IF:
6
Papers:
2.2W
Citations:
6.4W