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Personalized Interventions
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DOI：10.1016/j.copsyc.2025.102147.png)
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Abstract
En 中文
• Personalized interventions align intervention features with recipient features • Technological advances have fueled adoption of personalized interventions • Existing evidence suggests effectiveness of personalized interventions • Employing personalized interventions raises some ethical concerns • This article points at important issues surrounding personalized interventions
Keywords:
message matching
message tailoring
personalized persuasion
psychological fit
psychological targeting
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