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Platform Launch Strategies
DOI:10.1007/s12599-018-0520-x.png)
Abstract
En
Keywords:
Multi-sided platform
Two-sided market
Launch strategy
Network effect
Chicken-and-egg dilemma
Mutual baiting problem
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Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.
Journal
IF:
10.4
Papers:
862
Citations:
4.0K

