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Public relations intersections: Statues, monuments, and narrative continuity
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DOI：10.1016/j.pubrev.2019.03.003.png)
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Abstract
En 中文
Public relations theory addresses strategic processes, including rhetorical strategies, that enable critical understanding of why and how communities develop, promulgate, and use text, in this case, statues and monuments, to establish narrative continuity based on moral judgment in the pursuit of relatedness. That paradigm reasons that narratives provide enactable continuity that binds the past, present, and future to culturally guide coordinated discourse and action. How statues and monuments are important to that end can be demonstrated by public relations practice in the United States: Post-Civil War to today. To develop that theme, this paper discusses how statues and monuments serve as textual resources that bind time and moralize behavior through commemoration/counter commemoration. As an intersection with narrative theory, epideictic rhetoric has celebrated (or condemned) citizenship actions that reflect and define moral behavior. Such rhetoric uses moral standards to judge acts, and advocates acts as worthy of praise as they exemplify moral standards. If standards change, acts that once were lauded can become condemned as unworthy of praise. Using the civil society intersection of narrative continuity, epideictic rhetoric, and relational capital, three eras will be examined to demonstrate the issue cause-related intersection of statues/monuments in the USA: (1) Post-Civil War and Reconstruction (roughly 1868-1900), (2) Jim Crow era (late 19th and early 20th century); and (3) recent efforts to erect, protect, and remove statues and monuments that support or disrupt the narrative continuity that enacts race-based marginalization and disempowerment as relatedness tensions.
Keywords:
Narrative continuity
Textuality of statues and monuments
Commemorative rhetoric
Intersections of praise and blame
Ideographs
Relatedness tensions
Relational capital
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