Quantitatively exploring the dark ride experience model

Wim Strijbosch

doi:10.1016/j.annale.2026.100234

Quantitatively exploring the dark ride experience model

2026-09-21

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DOI：10.1016/j.annale.2026.100234

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• Quantitative exploration of Cornelis and Strijbosch's (2024) dark ride experience model. • Self-developed measurement instrument using data across nine highly varied dark rides. • Switch factors, immersion and positive emotions drive overall dark ride evaluations. • Results on cognitive engagement and negative emotions are inconclusive. • Findings underscore the experiential here-and-now qualities of dark rides.

Keywords:

Dark rides

Theme parks

Experience

Immersion

Emotion

Quantitatively exploring the dark ride experience model

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