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REDUCING CHOICE OVERLOAD WITHOUT REDUCING CHOICES

delete2015-10-01
delete38
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AI
T
Tibor Besedeš *
C
Cary Deck
S
Sudipta Sarangi
M
Mikhael Shor
DOI:10.1162/REST_a_00506delete
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Abstract

Abstract

En 中文
Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.
Keywords:
DECISION-MAKING
SELECTION
BIAS
PLAN
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Review of Economics and Statistics cover
Review of Economics and Statistics
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Georgia Institute of Technology
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university system of georgia
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Louisiana State University
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