.png){kind=icon}
Return
SELF-PRESENTATION AND CONSUMER INTERACTION STYLES
.png){kind=icon}
PRE
AI
DOI：10.1007/BF02249267.png)
.png){kind=icon}
.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
It is hypothesized that self-presentation and consumer interaction styles are interrelated. Specifically those people who adopt an acquisitive self-presentation style are expected to be more assertive than others with respect to requesting information, seeking redress, and resisting sales requests. People adopting a protective self-presentation style are expected to be less assertive with respect to these same consumer interactions. The results of the study support the expectations and imply the importance of considering self-presentation styles in understanding interpersonal influence and interpersonal communications in the marketplace.
Keywords:
MONITORING SCALE
PRODUCT QUALITY
BEHAVIOR
IMAGE
APPROPRIATENESS
MARKETPLACE
INFORMATION
PERSPECTIVE
VALIDITY
APPEALS
Journal
IF:
4.9
Papers:
1.5K
Citations:
6.4K
Organization
No organization information available
Cited Papers
ShareSaveBench-scale assessment of the formation and control of disinfection byproducts from human endogenous organic precursors in swimming pools.png)
Chemosphere
ChemosphereIF0
PREAI
ShareSaveShareSaveShareSave
ShareSaveThe spatial-temporal distribution and transmission route of COVID-19 in Shenzhen in the early stage
IF0
PREAI
ShareSave
View more