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Selling Masculinity – A Qualitative Analysis of Gender Representations in Social Media Content about “Low T”
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DOI：10.1016/j.socscimed.2025.118903.png)
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Abstract
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• Screening for low testosterone is medically unwarranted and may lead to overuse and overdiagnosis • Social media content portrays low testosterone as a crisis of masculinity • Testosterone testing and treatment are promoted as essential to optimal masculinity • Testosterone posts tap manosphere spaces promoting regressive gender norms and male hegemony • Biomedical ‘solutions’ on social media promise empowerment but are narrow and risky
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