Stimulating creativity in product form design with visual stimuli: the role of modality and analogical distance

doi:10.1016/j.ergon.2026.104005

Stimulating creativity in product form design with visual stimuli: the role of modality and analogical distance

2026-06-27

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DOI：10.1016/j.ergon.2026.104005

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• Image outperforms text in cognitive speed and creative activation for form design. • Distant-analogical stimuli increase novelty and reduce fixation. • Near-analogical stimuli enhance completion but raise fixation risk. • Visual stimuli cut task load and improve sketch quality versus no-stimulus control. • Multimodal data support a dual-process account of stimulus-modulated cognitive modes.

Stimulating creativity in product form design with visual stimuli: the role of modality and analogical distance

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