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Temporal Dynamics and Dual Modes in Constructing Leading Organizational Identity: A Comparative Study
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DOI：10.1017/mor.2025.10087.png)
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Abstract
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As emerging markets rise; some incumbent firms that once occupied follower positions are now striving for industry leadership; surpassing competitors to become new frontrunners. These firms must overcome both competitive barriers and organizational identity (OI) challenges; constructing a leading organizational identity (LOI) that aligns with their new roles. This study delves into these transformations through the temporality lens of OI; using a comparative analysis of two Chinese firms; and identifies two distinct modes: progressive evolution and radical change. The progressive evolution mode adopts a more gradual; layer-by-layer iterative transition; whereas the radical change mode follows a ‘break and (re)build’ logic to identity structure. Both modes demonstrate a ripple effect of OI’s three structural layers; radiating outward from the core. Temporal dynamics play a pivotal role: the progressive evolution mode aligns with a more stable environment and a future-oriented; long-term temporal perspective; while the radical change mode is linked to a dynamic; unstable environment and a past-oriented; short- and long- term interactive temporal pattern. This study highlights how temporal orientation and temporal horizon shape the construction of an LOI; advancing research on OI construction and its temporal dynamics while providing insights into high-position leaps in emerging markets.
Keywords:
dual-case comparative study
industry-leading firms
leading organizational identity
organizational identity construction
temporal perspective
行业引领型企业
引领型组织身份
组织身份构建
时序视角
双案例对比研究
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