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The evolved roots of pro-environmental tourism behavior
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DOI：10.1016/j.annals.2026.104264.png)
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Abstract
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• The sustainability literature ignores the role of subconscious, ultimate motives. • Evolved, fundamental motives pose barriers to and opportunities for sustainability. • The integration of ecology enables a nuanced analysis of sustainability.
Keywords:
Evolutionary psychology
Fundamental motives
Pro-environmental behavior
Sustainability
Behavioral ecology
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