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The mere urgency effect in household financial decisions: evidence from a high-inflation economy
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DOI：10.1016/j.frl.2026.110564.png)
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Abstract
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• Present bias is replicated in Turkish adults: a 10.6-point preference reversal (63.0%vs 52.4%, p = .001). • Mere urgency effect extends to consumer financial decisions in a high-inflation economy. • Concrete, large payoff advantages significantly reduce urgency-driven choices (OR = 0.72, p = .033). • Financial literacy does not buffer households from urgency bias. • Structural choice-architecture interventions are likely more effective than information alone.
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