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The paradox of digital platform launch: A study of incumbent firms in China
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DOI：10.1016/j.jsis.2025.101922.png)
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Abstract
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• We examine why incumbents struggle after launching platforms, focusing on network effects, firm status, and platform type. • High-status firms struggle post-launch; low-status firms, with greater flexibility, often outperform on platform performance. • Low-status firms on B2C platforms outperform high-status firms using B2B models due to network effects and exclusivity.
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