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Unpacking idea evaluation process: Key insights and future directions
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DOI：10.1016/j.technovation.2026.103563.png)
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Abstract
En 中文
• Systematic review of 115 cross-disciplinary studies on innovation idea evaluation. • We organize findings into four themes: methods, process, factors, and accuracy. • We propose an adaptive framework for end-to-end innovation idea evaluation. • We show how cognitive biases and cultural values shape evaluation outcomes. • We provide practical guidance for choosing methods and designing evaluations.
Keywords:
innovation idea evaluation
cognitive biases
cultural values
evaluation methods
adaptive framework
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