WHAT FOCUS GROUPS CAN AND CANNOT DO - A REPLY

doi:10.1111/1540-5885.410055

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WHAT FOCUS GROUPS CAN AND CANNOT DO - A REPLY

2003-09-18

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Edward F. McQuarrie *

Shelby H. McIntyre

DOI：10.1111/1540-5885.410055

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Journal of Product Innovation Management

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