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Why do users continue to use GCAI? A mixed-methods study
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AI
DOI：10.1016/j.techsoc.2026.103309.png)
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Abstract
En 中文
• Employs an integrated mixed-methods design to operationalize five GCAI attributes. • Advances the AIDUA model by embedding U&G theory and highlighting trust as a key mediator. • Reveals that response accuracy is the primary driver of favorable cognitive appraisals. • Uncovers a functional paradox: human-like empathy elevates both performance and effort. • Demonstrates that the perceived benefits of system availability are contextually contingent.
Keywords:
GCAI
user continued use
AIDUA model
trust
cognitive appraisals
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