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Aikaterini Manthiou

neoma business school

22H-index
20Paper Count
2.9KCitation Count
Published Papers 2
Publication Date
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
err2016-12-01
err699
PREAI
errGodey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; Rokka, Joonas; Aiello, Gaetano; Donvito, Raffaele; Singh, Rahul
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