Bárbara Castillo-Abdul - Publications, H-index & Citations

Bárbara Castillo-Abdul

Universidade Federal da Bahia

13H指数

43论文数

497被引数

收录论文 9

发表时间

Challenges and Perspectives at the Intersection of Metaverses, Generative Artificial Intelligence and Communication: Implications for Generation Alpha 元宇宙、生成式人工智能与通信交叉领域的挑战与展望：对阿尔法一代的影响

Revista de Comunicacion de la SEECI

IF0.7

2026-01-01

OAAI

Bautista, Pavel Sidorenko; Abdul, Barbara Castillo; Barbosa, Suzana Oliveira

Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?《堡垒之夜》中的市场营销、广告和品牌建设：在元宇宙中，品牌和企业如何与受众建立联系？

Cogent Social Sciences

IF1.6

2025-12-31

PREAI

Sidorenko-Bautista, Pavel; Castillo-Abdul, Barbara; Herranz-de-la-Casa, Jose-Maria; Abellan-Hernandez, Maria

From Apomediation to AImediation: Generative AI and the Reconfiguration of Informational Authority in Health Communication 从阿波调解到AI调解：生成式人工智能与健康传播中信息权威的重构

Journal of Primary Care & Community Health

IF0

2025-09-24

OAAI

Luis M. Romero-Rodriguez; Bárbara Castillo-Abdul

Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS

IF3.6

2023-06-07

OAAI

Barquero Cabrero, Jose Daniel; Castillo-Abdul, Barbara; Talamas-Carvajal, Juan Andres; Romero-Rodriguez, Luis M.

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

MANAGEMENT DECISION

IF5.1

2022-12-14

PREAI

Castillo-Abdul, Barbara; Fernandez, Eglee Ortega; Romero-Rodriguez, Luis M.

YouTubers and miracle diets: the dissemination of health content between 2020 and 2021

REVISTA LATINA DE COMUNICACION SOCIAL

IF2.5

2022-08-03

OAAI

Castillo-Abdul, Barbara; Blanco-Herrero, David; Muela-Molina, Clara

Social media fostering happiness management: three luxury brands case study on Instagram

CORPORATE GOVERNANCE-THE INTERNATIONAL JOURNAL OF BUSINESS IN SOCIETY

IF4.9

2021-08-16

PREAI

Castillo-Abdul, Barbara; Perez-Escoda, Ana; Civila, Sabina

Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students

SUSTAINABILITY

IF3.3

2020-09-10

OAAI

Gil-Quintana, Javier; Malvasi, Viviana; Castillo-Abdul, Barbara; Romero-Rodriguez, Luis M.

Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels

HELIYON

IF3.6

2020-09-01

OAAI

Castillo-Abdul, Barbara; Romero-Rodriguez, Luis M.; Larrea-Ayala, Ana

研究方向