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Yangchun Li

zhejiang university of technology

10H指数
83论文数
277被引数
收录论文 11
发表时间
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When “low price” temptations prevail: the role of decision reversibility and product knowledge当“低价”诱惑盛行时：决策可逆性和产品知识的作用
errMarketing Intelligence & Planning
IF0
err2025-09-22
err0
PREAI
errYangchun Li; Huaming Liu; Wan Su; Changyuan Feng; Sen Yu
err分享
err收藏
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges个性化它，无退货：利用从众心理和后悔心理的助推手段，引导在线消费者进行使产品不可退货的产品定制。
errElectronic Commerce Research and Applications
IF6.3
err2025-06-13
err0
PREAI
errChangyuan Feng; Francisco J. Martínez-López; Yangchun Li; Jordi Campo-Fernandez
err分享
err收藏
Consumer inoculation and gender in combating negative product reviews
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err3
PREAI
errLi, Yangchun; Sun, Qingzhou; Sheng, Fan
err分享
err收藏
Reducing ecommerce returns with return credits (Dec, 10.1007/s10660-022-09638-5, 2022)
errelectronic commerce research and applications
IF4.7
err2023-01-21
err0
errOAAI
errMartinez-Lopez, Francisco J.; Li, Yangchun; Feng, Changyuan; Liu, Huaming; Lopez-Lopez, David
err分享
err收藏
Reducing ecommerce returns with return credits
errelectronic commerce research and applications
IF4.7
err2022-12-02
err7
PREAI
errMartinez-Lopez, Francisco J.; Li, Yangchun; Feng, Changyuan; Liu, Huaming; Lopez-Lopez, David
err分享
err收藏
Green Communication for More Package-Free Ecommerce Returns
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2022-11-04
err4
errOAAI
errLi, Yangchun; Martinez-Lopez, Francisco J.; Feng, Changyuan; Chen, Yantai
err分享
err收藏
Using instant refunds to improve online return experiences
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-09-01
err9
PREAI
errMartinez-Lopez, Francisco J.; Feng, Changyuan; Li, Yangchun; Lopez-Lopez, David
err分享
err收藏
Restoring the buyer-seller relationship through online return shipping: The role of return shipping method and return shipping fee
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2022-07-01
err8
errOAAI
errMartinez-Lopez, Francisco J.; Feng, Changyuan; Li, Yangchun; Sans, Marc
err分享
err收藏
Buying Through Social Platforms: Perceived Risks and Trust
errJOURNAL OF ORGANIZATIONAL AND END USER COMPUTING
IF3.4
err2021-07-01
err14
errOAAI
errMartinez-Lopez, Francisco J.; Li, Yangchun; Feng, Changyuan; Lopez-Lopez, David
err分享
err收藏
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
errelectronic commerce research and applications
IF4.7
err2021-04-23
err7
PREAI
errSu, Wan; Li, Yangchun; Zhang, Huichuan; Wang, Tiandong
err分享
err收藏
Do safe buy buttons and integrated path-to-purchase on social platforms improve users' shopping-related responses?社交平台上的安全购买按钮和集成的购买路径是否可以改善用户与购物相关的反应？
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2020-01-01
err25
PREAI
errMartinez-Lopez, Francisco J.; Li, Yangchun; Liu, Huaming; Feng, Changyuan
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
F
Francisco J. Martínez‐López
H 指数: 33 · 论文数: 479
Y
Yantai Chen
H 指数: 13 · 论文数: 45
刘华明 封面图
刘华明 (Huaming Liu)
H 指数: 11 · 论文数: 66
Q
Qingzhou Sun
H 指数: 9 · 论文数: 33
D
David López-López
H 指数: 9 · 论文数: 64
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