José‐Luis Munuera‐Alemán

University of Murcia

8H指数

16论文数

460被引数

收录论文 7

发表时间

Exploring marketing control mechanisms from a strategy perspective

MARKETING INTELLIGENCE & PLANNING

IF5.4

2022-05-12

PREAI

Ortiz-Rendon, Paola Andrea; Munuera-Aleman, Jose-Luis; Montoya-Restrepo, Luz Alexandra

Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-10-25

OAAI

Molina-Castillo, Francisco-Jose; Calantone, Roger J.; Stanko, Michael A.; Munuera-Aleman, Jose-Luis

Speed to Market for Innovative Products: Blessing or Curse?

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-04-26

PREAI

Stanko, Michael A.; Molina-Castillo, Francisco-Jose; Munuera-Aleman, Jose-Luis

Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness 产品能力开发和探索策略: 通过质量和创新对新产品性能的影响

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2011-10-01

PREAI

Molina-Castillo, Francisco-Jose; Jimenez-Jimenez, Daniel; Munuera-Aleman, Jose-Luis

Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2011-07-12

PREAI

Molina-Castillo, Francisco-Jose; Munuera-Aleman, Jose-Luis; Calantone, Roger J.

The joint impact of quality and innovativeness on short-term new product performance

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2009-11-01

PREAI

Molina-Castillo, Francisco-Jose; Munuera-Aleman, Jose-Luis

New product performance indicators: Time horizon and importance attributed by managers

TECHNOVATION

IF10.9

2009-10-01

PREAI

Molina-Castillo, Francisco-Jose; Munuera-Aleman, Jose-Luis

研究方向