Tung‐Hsiang Chou - Publications, H-index & Citations

Tung‐Hsiang Chou

national kaohsiung university of science & technology

9H指数

38论文数

368被引数

收录论文 7

发表时间

Unveiling consumer intentions in internet-only banking: a machine learning-assisted analytical approach

CHINESE MANAGEMENT STUDIES

IF2.3

2025-10-01

PREAI

Chou, Tung-Hsiang; Chang, Fang-Kai; Tran, Thi Hang; Liang, Kesin

AR technology-based marketing service and the determinants of consumer self-disclosure intention 基于AR技术的营销服务及影响消费者自我披露意向的决定因素

Behaviour & Information Technology

IF3.1

2025-02-07

PREAI

Tung-Hsiang Chou; Yun-Chun Wang; Chao-Chun Chou; Thi Thanh Phat Vu; Yun-Yeh Chou

Effects of Celebrity-Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention 名人产品/消费者一致性对消费者购买意愿的信心，欲望和动机的影响

SUSTAINABILITY

IF3.3

2022-07-18

OAAI

Liang, Shi-Zhu; Hsu, Meng-Hsiang; Chou, Tung-Hsiang

Exploring the Effect of Team-Environment Fit in the Relationship Between Team Personality, Job Satisfaction, and Performance

FRONTIERS IN PUBLIC HEALTH

IF3.4

2022-06-20

OAAI

Lin, Xin; Sivarak, Ornlatcha; Chou, Tung-Hsiang; Lin, Yu-Ting; Rahardja, Untung; Ruangkanjanases, Athapol; Lin, Yu-Chun; Chen, Shih-Chih

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY

IF6.9

2022-02-07

PREAI

Chen, Shih-Chih; Chou, Tung-Hsiang; Hongsuchon, Tanaporn; Ruangkanjanases, Athapol; Kittikowit, Santhaya; Lee, Tse-Ching

An integrated data analytics process to optimize data governance of non-profit organization

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2019-12-01

PREAI

Wang, Chen-Shu; Lin, Shiang-Lin; Chou, Tung-Hsiang; Li, Bo-Yi

Exploring Relationship Quality of User's Cloud Service: The Case Study of SaaS CRM

JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING

IF3.4

2019-07-01

PREAI

Chou, Tung-Hsiang

研究方向