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Y

Yong Jae Ko

university of florida

36H指数
137论文数
5.6K被引数
收录论文 47
发表时间
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The Effects of Partnership-Based Cause-Related Marketing Program on Consumers' Perceived Authenticity, Meaningfulness, and Supporting Behaviors: Moderating Roles of Perceived Pain and Calling基于伙伴关系的因果相关营销计划对消费者感知真实性、意义感及支持行为的影响：感知痛苦和使命感的中介作用
errJournal of Consumer Behaviour
IF5.2
err2026-09-03
err0
PREAI
errLydia Yun; Yong Jae Ko; JeeWon Cheong
err分享
err收藏
Agenda Setting of Sports News in Mainstream Media During a Crisis: A Two-Stage Topic Modeling Analysis危机期间主流媒体体育新闻的议程设置：一项两阶段主题建模分析
errInternational Journal of Sport Communication
IF2.1
err2026-06-01
err0
PREAI
errChang, Shu-Hao; Ko, Yong Jae; Davis, Sean
err分享
err收藏
How do Fans Respond to Athlete Migration in Social Media? The Cases of Lionel Messi and Cristiano Ronaldo球迷如何在社会媒体上回应运动员迁移？——以Lionel Messi和Cristiano Ronaldo为例
errCommunication & Sport
IF2.8
err2026-03-03
err0
PREAI
errLydia Yun; Yong Jae Ko; Junho Kim; Dongkyu Hwang
err分享
err收藏
A conceptual framework for understanding brand connection to sport mascots理解品牌与体育吉祥物关联的概念框架
errSport Management Review
IF3.8
err2025-05-31
err0
PREAI
errYong Jae Ko; Lydia Yun; Philip Kang
err分享
err收藏
Diversity, equity and inclusion in the sport metaverse体育元宇宙中的多样性、公平性和包容性
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-05-28
err1
errOAAI
errCunningham, George B.; Ko, Yong Jae
err分享
err收藏
Charity running event for homelessness: the framing effects on prosocial behavioral intentions无家可归者的慈善跑步活动: 对亲社会行为意图的框架影响
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2024-01-04
err0
PREAI
errDonlinting, Erica; Ko, Yong Jae; Ahn, Jinwoo; Lee, Joon Sung; Connaughton, Dan
err分享
err收藏
The Impact of Augmented Reality Technology on Sport Spectators' Psychological and Behavioral Responses: The Role of Sensitization and Habituation
errsport management review
IF3.5
err2024-01-01
err0
PREAI
errAhn, Jin Woo; Ko, Yong Jae
err分享
err收藏
The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty
errCOMMUNICATION & SPORT
IF2.8
err2023-10-27
err4
PREAI
errHuang, Yihan; Kim, Daehwan; Ko, Yong Jae
err分享
err收藏
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM运动员代言人的丑闻前关联和丑闻类型对消费者指责和eWOM的影响
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2023-06-14
err2
PREAI
errSato, Shintaro; Ko, Yong Jae; Kim, Daehwan; Lee, Joon Sung
err分享
err收藏
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory人性化的团队吉祥物会吸引新粉丝吗？拟人理论的应用与推广
errSPORT MANAGEMENT REVIEW
IF3.8
err2022-05-23
err5
PREAI
errKo, Yong Jae; Asada, Akira; Jang, Wonseok (Eric); Kim, Daehwan; Chang, Yonghwan
err分享
err收藏
Exploring volunteer engagement in a mega sport events: the role of functional attitudes
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2022-04-01
err6
PREAI
errYoo, Seongjin; Ko, Yong Jae; Hur, Youngjin; Bang, Hyejin; Kim, Taeho
err分享
err收藏
Word-of-mouth effectiveness in new fan acquisition: a mediating role of resident prototypicality
errSPORT MANAGEMENT REVIEW
IF3.8
err2022-03-04
err4
PREAI
errAsada, Akira; Ko, Yong Jae
err分享
err收藏
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements因果推理会导致道德推理吗？消费者对丑闻运动员和代言的反应
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2021-08-24
err11
PREAI
errKim, Daehwan; Lee, Joon Sung; Jang, Wonseok (Eric); Ko, Yong Jae
err分享
err收藏
Performance Expectancy of Officiating Technology in Spector-Based Sport Events: Scale Development and Validation
errCOMMUNICATION & SPORT
IF2.8
err2021-06-11
err4
PREAI
errKim, Jihoon (Jay); Ko, Yong Jae; Connaughton, Daniel P.
err分享
err收藏
Influence of team identification, game outcome, and game process on sport consumers' happiness
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err43
PREAI
errJang, Wonseok (Eric); Wann, Daniel L.; Ko, Yong Jae
err分享
err收藏
Branding athletes: Exploration and conceptualization of athlete brand image运动员品牌化: 运动员品牌形象的探索与概念化
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err211
PREAI
errArai, Akiko; Ko, Yong Jae; Ross, Stephen
err分享
err收藏
The influence of service quality on satisfaction and intention: A gender segmentation strategy
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err153
PREAI
errLee, Jeoung-Hak; Kim, Hyun-Duck; Ko, Yong Jae; Sagas, Michael
err分享
err收藏
Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans' Support Intentions
errsport management review
IF3.5
err2020-03-01
err12
PREAI
errAsada, Akira; Ko, Yong Jae; Jang, Wonseok (Eric)
err分享
err收藏
Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors有意义与享乐消费: 海拔对在线共享和信息搜索行为的影响
errTELEMATICS AND INFORMATICS
IF8.3
err2019-12-01
err17
PREAI
errJang, Wonseok (Eric); Lee, Joon Sung; Kwak, Dae Hee; Ko, Yong Jae
err分享
err收藏
Conceptualizing Relative Size and Entitativity of Sports Fan Community and Their Roles in Sport Socialization
errsport management review
IF3.5
err2019-11-01
err14
PREAI
errAsada, Akira; Ko, Yong Jae
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
S
Steven M. Holland
H 指数: 155 · 论文数: 1.9K
J
Joseph S. Valacich
H 指数: 66 · 论文数: 278
D
Daniel L. Wann
H 指数: 51 · 论文数: 229
G
George B. Cunningham
H 指数: 50 · 论文数: 320
S
Stephen Ross
H 指数: 44 · 论文数: 166
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