Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall productsJOURNAL OF RETAILING AND CONSUMER SERVICESIF13.12022-01-0119PRE
Customer segmentation with purchase channels and media touchpoints using single source panel data使用单一来源面板数据通过购买渠道和媒体接触点进行客户细分JOURNAL OF RETAILING AND CONSUMER SERVICESIF13.12018-03-0158OAAI
A Cross-National Analysis of Intention to Use Multiple Mobile Entertainment ServicesJOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENTIF2.62014-05-3013PREAI
个人简介
教育背景
工作经历
荣誉奖项
未登录.png){kind=icon}
未登录个人简介教育背景工作经历荣誉奖项
研究方向