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K
Kevin K. Byon
Southern Methodist University
27
H指数
144
论文数
2.4K
被引数
0
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41
发表时间
发表时间
IF
被引数
Understanding Sport Product Collaborations Through the Lens of Limited Editions
通过限量版视角理解体育产品联名合作
Sport Marketing Quarterly
IF
1.4
2026-09-01
0
PRE
AI
Heo, Yoon; Williams, Antonio S.; Byon, Kevin K.
分享
收藏
Spectators' adaptation to health-related risk: the moderating role of team identification and past spectating experience
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Ma, Shang Chun; Byon, Kevin; Ma, Shang Min
分享
收藏
Sport spectator well-being: a scoping review
体育观众的幸福感: 范围审查
SPORT MANAGEMENT REVIEW
IF
3.8
2024-11-08
1
PRE
AI
Du, Hui; Baker, Thomas Alexander; Su, Yiran; Byon, Kevin; Katz, Matthew
分享
收藏
Pre-post examination of residents' destination image toward mega event hosting country with strained bilateral relations
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2024-09-27
0
PRE
AI
Byon, Kevin K.; Yoon, Juha; Gang, Alex; Park, Juho; Pedersen, Paul M.
分享
收藏
Identifying online sports betting motivations associated with betting intention
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2024-04-29
1
PRE
AI
Song, Hyunseok; Byon, Kevin K.; Pedersen, Paul M.
分享
收藏
Esports for development? Exploring esports player profiles and their development and well-being outcomes
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2024-04-15
1
PRE
AI
Choi, Wonjun; Jang, Wooyoung (William); Song, Hyunseok; Kim, Min Jung; Lee, Wonju; Byon, Kevin K.
分享
收藏
What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior
是什么让电子竞技消费者观看流媒体的电子竞技直播内容?扩展计划行为理论
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2024-01-30
2
PRE
AI
Jang, Wooyoung (William); Choi, Wonjun; Kim, Min Jung; Song, Hyunseok; Byon, Kevin K.
分享
收藏
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2023-02-14
4
PRE
AI
Hahm, Jeongbeom; Choi, Heedong; Matsuoka, Hirotaka; Kim, Jiyoung; Byon, Kevin K. K.
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Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2023-01-03
5
PRE
AI
Chou, Ssu-Yun; Jang, Wooyoung (William); Ma, Shang Chun; Chang, Ching-Hung; Byon, Kevin. K. K.
分享
收藏
Effects of Sports Center Employees' Self-Leadership on Organizational Commitment: Mediating Effects of Leader-Member Exchange
SUSTAINABILITY
IF
3.3
2022-09-09
3
OA
AI
Son, Won-ho; Baek, Woo-yeul; Byon, Kevin K.
分享
收藏
Examining the Value Co-Creation Model in Motor Racing Events: Moderating Effect of Residents and Tourists
检验赛车赛事中的价值共创模型: 居民和游客的调节作用
SUSTAINABILITY
IF
3.3
2022-08-05
5
OA
AI
Byon, Kevin K.; Zhang, Jingxian (Cecilia); Jang, Wooyoung (William)
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Fitness switching costs scale (FSCS): development and assessment of higher-order reflective-formative scale
EUROPEAN SPORT MANAGEMENT QUARTERLY
IF
3.7
2022-07-18
7
PRE
AI
Kim, Kyungyeol (Anthony); Byon, Kevin K.
分享
收藏
The show must go on: The mediating role of self-assessment in the relationship between performers' technology acceptance and satisfaction level with remote performances in Korea during the COVID-19 pandemic
TECHNOLOGY IN SOCIETY
IF
12.5
2022-02-01
17
OA
AI
Hahm, Joon Beom; Byon, Kevin K.; Hyun, Yeon Ah; Hahm, Jeongbeom
分享
收藏
Effect of Prior Gameplay Experience on the Relationships between Esports Gameplay Intention and Live Esports Streaming Content
SUSTAINABILITY
IF
3.3
2021-07-18
15
OA
AI
Jang, Wooyoung (William); Byon, Kevin K.; Song, Hyunseok
分享
收藏
Creating Shared Value to Enhance Customer Loyalty: A Case of a Sporting Goods Company in Korean Athletic Shoe Market
SUSTAINABILITY
IF
3.3
2021-06-23
6
OA
AI
Kim, Sang-soo; Baek, Woo-yeul; Byon, Kevin K.; Ju, Sung-bum
分享
收藏
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
美国职业棒球大联盟观众功能失调行为对观众享受的相对影响
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2021-05-25
2
PRE
AI
Pedersen, Zack P.; Kim, Kyungyeol (Anthony); Byon, Kevin K.; Williams, Antonio S.
分享
收藏
Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types
电子竞技观看动机和流媒体消费: 游戏类型和直播类型的调节作用
SUSTAINABILITY
IF
3.3
2021-04-08
16
OA
AI
Ma, Shang-Chun; Byon, Kevin K.; Jang, Wooyoung (William); Ma, Shang-Min; Huang, Tsung-Nan
分享
收藏
Conceptualization of switching costs in fitness centers: a higher-order reflective-formative model
SPORT MANAGEMENT REVIEW
IF
3.8
2021-03-25
14
PRE
AI
Kim, Kyungyeol (Anthony); Byon, Kevin K.
分享
收藏
A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee-consumer interaction
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
32
PRE
AI
Kim, Kyungyeol (Anthony); Byon, Kevin K.
分享
收藏
Co-created value influences residents' support toward the sporting event through the mediating mechanism of gratitude
EUROPEAN SPORT MANAGEMENT QUARTERLY
IF
3.7
2020-11-03
10
PRE
AI
Zhang, Jingxian (Cecilia); Byon, Kevin K.; Tsuji, Yosuke; Pedersen, Paul M.
分享
收藏
研究方向
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合作学者
合作期刊
J
James J. Zhang
H 指数: 42 · 论文数: 315
P
Paul M. Pedersen
H 指数: 29 · 论文数: 148
T
Thomas Baker
H 指数: 27 · 论文数: 145
H
Haiyan Huang
H 指数: 22 · 论文数: 152
K
Kyungsik Kim
H 指数: 19 · 论文数: 258
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