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J

Jonathan A. Jensen

University of North Carolina School of Medicine

15H指数
85论文数
747被引数
收录论文 19
发表时间
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Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2023-07-31
err1
PREAI
errCentracchio, Brett; Popp, Nels; Jensen, Jonathan A. A.
err分享
err收藏
Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance
errsport management review
IF3.5
err2023-03-01
err8
PREAI
errJensen, Jonathan A.; Wakefield, Lane; Walkup, Brian
err分享
err收藏
Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-11-03
err1
PREAI
errGur, Furkan Amil; Bouchet, Adrien; Walkup, Brian R.; Jensen, Jonathan A.
err分享
err收藏
Investigating sport league sponsor retention: Results from a semi-parametric hazard model
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-03-29
err11
PREAI
errJensen, Jonathan A.; Head, David; Monroe, Olivia; Nestler, Scott
err分享
err收藏
The sponsorship performance cycle: longitudinal evidence of sponsors' contribution to Formula One team achievement
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-03-22
err3
PREAI
errCobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David
err分享
err收藏
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err27
PREAI
errJensen, Jonathan A.; Cornwell, T. Bettina
err分享
err收藏
Are firms like fair-weathered fans? Examining decision-making in B2B relationships
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-07-14
err13
PREAI
errJensen, Jonathan A.
err分享
err收藏
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2020-05-05
err23
PREAI
errJensen, Jonathan A.; Head, David; Mergy, Christopher
err分享
err收藏
Adding insult to rivalry: Exploring the discord communicated between rivals
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2020-04-25
err4
PREAI
errHarker, Jennifer L.; Jensen, Jonathan A.
err分享
err收藏
An examination of the effects of outsourcing ticket sales force management
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2020-04-14
err8
PREAI
errPopp, Nels; Jensen, Jonathan A.; McEvoy, Chad D.; Weiner, James F.
err分享
err收藏
Trends in sport sponsorship evaluation and measurement: insights from the industry
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2018-02-05
err18
PREAI
errJensen, Jonathan A.; White, Darin W.
err分享
err收藏
The moderating effect of identification on return on investment from sponsor brand integration
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2018-02-05
err17
PREAI
errJensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe
err分享
err收藏
Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making
errsport management review
IF3.5
err2017-07-01
err69
PREAI
errJensen, Jonathan A.; Cornwell, T. Bettina
err分享
err收藏
Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis
errsport management review
IF3.5
err2017-01-01
err32
PREAI
errCobbs, Joe; Tyler, B. David; Jensen, Jonathan A.; Chan, Kwong
err分享
err收藏
This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn From the T-shirt Cannon
errsport management review
IF3.5
err2017-01-01
err0
PREAI
errJensen, Jonathan A.
err分享
err收藏
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-04-04
err24
PREAI
errJensen, Jonathan A.; Wakefield, Lane; Cobbs, Joe B.; Turner, Brian A.
err分享
err收藏
Forty Years of BIRGing: New Perspectives on Cialdini's Seminal Studies
errsport management review
IF3.5
err2016-03-01
err40
PREAI
errJensen, Jonathan A.; Turner, Brian A.; Delia, Elizabeth; James, Jeffrey; Greenwell, T. Christopher; McEvoy, Chad; Ross, Stephen; Seifried, Chad; Walsh, Patrick
err分享
err收藏
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
errBUSINESS HORIZONS
IF7
err2016-03-01
err67
PREAI
errJensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A.
err分享
err收藏
Sports Fans, Identity, and Socialization: Exploring the Fandemonium
errsport management review
IF3.5
err2014-01-01
err1
PREAI
errJensen, Jonathan A.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
T. Bettina Cornwell
H 指数: 48 · 论文数: 239
D
David Head
H 指数: 44 · 论文数: 160
P
Patrick Walsh
H 指数: 43 · 论文数: 175
J
James F. Weiner
H 指数: 20 · 论文数: 143
B
Brian A. Turner
H 指数: 17 · 论文数: 88
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