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W

Warinrampai Rungruangjit

Srinakharinwirot University

5H指数
10论文数
185被引数
收录论文 3
发表时间
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The power of human-like virtual-influencer-generated content: Impact on consumers' willingness to follow and purchase intentions
errcomputers in human behavior
IF5.8
err2024-12-01
err0
PREAI
errRungruangjit, Warinrampai; Mongkol, Kulachet; Piriyakul, Intaka; Charoenpornpanichkul, Kitti
err分享
err收藏
Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry通过时尚行业的Instagram上的微影响者生成的内容，为可持续营销建立更强大的品牌传播
errSUSTAINABILITY
IF3.3
err2022-11-27
err10
errOAAI
errRungruangjit, Warinrampai; Charoenpornpanichkul, Kitti
err分享
err收藏
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions
errHELIYON
IF3.6
err2022-06-01
err47
errOAAI
errRungruangjit, Warinrampai
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
Kulachet Mongkol
H 指数: 6 · 论文数: 18
I
Intaka Piriyakul
H 指数: 5 · 论文数: 25
K
Kitti Charoenpornpanichkul
H 指数: 4 · 论文数: 6
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