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Advancing the country image construct
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AI
DOI：10.1016/j.jbusres.2008.05.014.png)
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摘要
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In today's globalized markets a favorable country-of-origin image (Col) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the Col construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research. (C) 2008 Elsevier Inc. All rights reserved.
Keyword:
Country-of-origin
Country-of-origin image
Country image
Literature review
期刊
IF:
9.8
论文数:
1.0W
被引数:
8.7W
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MEASURING THE AFFECTIVE AND COGNITIVE PROPERTIES OF ATTITUDES - CONCEPTUAL AND METHODOLOGICAL ISSUES
PREAI
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