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Attention Please!
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DOI：10.3982/ECTA17173.png)
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We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, directing attention toward one item increases its likelihood of being chosen regardless of its value. This result applies when the decision-maker can reject all items in favor of an outside option with known value; if no outside option is available, the direction of the effect of manipulation depends on the value of the item. A similar result applies to manipulation of choices in bandit problems.
Keyword:
Sequential sampling
marketing
persuasion
attention
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7.1
论文数:
3.0K
被引数:
4.3W
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