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J

Journal of Marketing

IF10.4
论文数1455
被引数27410
期刊论文 1455
发表时间
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When and Why Consumers Avoid Purchase on Smartphones消费者何时以及为何避免在智能手机上购买
deleteJournal of Marketing
IF10.4
delete2026-09-06
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PREAI
deleteVincentia Yuen; Claudia Townsend; Michael Tsiros
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Agentic AI and the New Architecture of Marketing Relationships智能体AI与营销关系的新架构
deleteJournal of Marketing
IF10.4
delete2026-08-21
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PREAI
deleteAdithya Pattabhiramaiah; Martin Mende; Huachao Gao; Shrihari Sridhar
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Research-Driven Apps: The Last Mile of Marketing Scholarship研究驱动型应用：市场营销学研究的最后一公里
deleteJournal of Marketing
IF10.4
delete2026-08-10
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PREAI
deleteDetelina Marinova; Rajdeep Grewal; Rik Pieters; Pradeep Chintagunta; Shrihari Sridhar
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Local–Global Identity Salience and Creativity: The Mediating Role of Group-Based Pride本地-全球身份显著性及创造力：基于群体的自豪感的调节作用
deleteJournal of Marketing
IF10.4
delete2026-08-09
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PREAI
deleteSijie Sun; Ravi Mehta; Zhiyong Yang; Narayan Janakiraman
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How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media您应该多紧密地跟随趋势？非典型性与社交媒体参与度
deleteJournal of Marketing
IF10.4
delete2026-06-29
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PREAI
deleteMarc Bravin; Melanie Clegg; Reto Hofstetter; Marc Pouly; Jonah Berger
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EXPRESS: Are You Okay? Effects of a National Peer-Support Campaign on Mental HealthEXPRESS：你还好吗？一项全国同伴支持运动对心理健康的影响
deleteJournal of Marketing
IF10.4
delete2026-06-29
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PREAI
deleteNicole Black; Lachlan Deer; David W. Johnston; Johannes S. Kunz
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Preference Filtering: When Customers Share Narrow Preferences with Algorithms偏好过滤：当客户与算法分享狭窄偏好时
deleteJournal of Marketing
IF10.4
delete2026-06-25
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PREAI
deletePhyliss Jia Gai; Eugina Leung; Anne-Kathrin Klesse
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EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment IndustryEXPRESS：#MeToo运动如何重塑了市场中的性别动态：来自娱乐业的证据
deleteJournal of Marketing
IF10.4
delete2026-06-19
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PREAI
deleteChi P. Tran; Nooshin L. Warren; (Late) Joshua T. Beck
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EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer JudgmentsEXPRESS：用精确数字变小：数值精度如何引导注意力和转变属性权重在消费者判断中
deleteJournal of Marketing
IF10.4
delete2026-06-19
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PREAI
deleteJORGE PENA-MARIN; MATHEW S. ISAAC; JENNIFER SEOKHWA HONG
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EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental HealthcareEXPRESS：我们这样的人：心理健康保健中群体内提供者的增强偏好
deleteJournal of Marketing
IF10.4
delete2026-06-16
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PREAI
deletePhyllis Xue Wang; Zhengyu Shi; Jinjie Chen; Qiyuan Wang
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EXPRESS: A Recipe for Creativity: An Ingredient Embedding ApproachEXPRESS：创造力的配方：一种成分嵌入方法
deleteJournal of Marketing
IF10.4
delete2026-06-16
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PREAI
deleteSibel Sozuer; Oded Netzer; Kriste Krstovski
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EXPRESS: How Social Cues Drive Popularity in NFT Art MarketsEXPRESS：社会线索如何驱动NFT艺术品市场的热度
deleteJournal of Marketing
IF10.4
delete2026-06-05
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PREAI
deleteJaeyeon (Jae) Chung; Eric S. Park
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EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer ValueEXPRESS：传统的市场化：企业如何重新配置传统以创造消费者价值
deleteJournal of Marketing
IF10.4
delete2026-06-05
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PREAI
deleteMichelle I.C. Yang; Julien Cayla
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Surviving Economic Adversity: Governance of Franchise Clusters在经济逆境中生存：特许经营集群的治理
deleteJournal of Marketing
IF10.4
delete2026-06-05
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PREAI
deleteXu (Vivian) Zheng; Yajing Fan; Mrinal Ghosh
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EXPRESS: Personalization in Marketing Communication: A Meta-AnalysisEXPRESS：营销传播中的个性化：一项元分析
deleteJournal of Marketing
IF10.4
delete2026-06-05
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PREAI
deleteMartin Eisend; Dominika Niewiadomska; Guda van Noort
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EXPRESS: Power Distance Belief Affects Coupon UseEXPRESS：权力距离信念影响优惠券使用
deleteJournal of Marketing
IF10.4
delete2026-06-03
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PREAI
deleteMinkyung Koo; Ashok K. Lalwani; Sijie Sun
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A Practical Guide to Endogeneity Correction Using Copulas使用Copulas进行内生性校正的实用指南
deleteJournal of Marketing
IF10.4
delete2026-05-20
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PREAI
deleteYi Qian; Anthony Koschmann; Hui Xie
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Understanding Internal Linguistic Consistency of Person Brands on Social Media: An Empirical Investigation Using the 2020 U.S. Presidential Election社交媒体上个人品牌内部语言一致性的理解：基于2020年美国大选的实证研究
deleteJournal of Marketing
IF10.4
delete2026-04-30
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PREAI
deleteChristian Hughes; Jillian Hmurovic
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EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales TeamsEXPRESS：销售经理是否、何时、如何以及为何应参与销售团队
deleteJournal of Marketing
IF10.4
delete2026-04-26
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PREAI
deleteDaniel E. Chavez; Molly R. Burchett; Brian Murtha
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EXPRESS: Beyond Visibility: The Disability Inclusion Effect in AdvertisingEXPRESS：超越可见性：广告中的残障包容效应
deleteJournal of Marketing
IF10.4
delete2026-04-24
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PREAI
deleteMartina Cossu; Zachary Estes; Joachim Vosgerau
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