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Big Thinking about Marketing

delete2021-10-28
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PRE
AI
L
Linda Ferrell *
DOI:10.1177/02761467211053533delete
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摘要

摘要

En
Keyword:
big thinking about marketing
macromarketing concerns
transformative branding
regulatory entrepreneur
political entrepreneur
entrepreneurial arbitrage
social media influencers
public lands marketing system
advertising history
anti-consumption
postcapitalism sustainable consumption
consumer-animal relations

期刊

Journal of Macromarketing 封面图
Journal of Macromarketing
IF:
2.3
论文数:
811
被引数:
2.0K

机构

A
auburn university system
学者数:
1.1W
论文数: 9.5K
被引数: 9
引用论文

引用论文

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err2004-06-01
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PREAI
errMary Ann Anderson; Lelia B. Helms; Norma R. Kelly
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