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Journal of Macromarketing 封面图

Journal of Macromarketing

IF2.3
论文数1192
被引数1967
期刊论文 1192
发表时间
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Coordinating Individual and System Change in the Marketing System: The TISI Framework for a Circular Plastics Economy在营销系统中协调个体与系统变革：循环塑料经济中的TISI框架
deleteJournal of Macromarketing
IF2.3
delete2026-11-01
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PREAI
deletePham Van Hau; Maree Thyne; Sharyn Rundle-Thiele; Kirsten Robertson; Robert Hamlin
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Beyond Availability: Effective Access, Provisioning Systems, and Dietary Inequality超越可用性：有效获取、供应系统与膳食不平等
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IF2.3
delete2026-11-01
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PREAI
deleteRafael A. Araque-Padilla; Maria Jose Montero-Simo
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Marketplace Justice in Marketing Systems: A Macromarketing Conceptualization市场营销系统中的市场正义：一种宏观市场营销概念化
deleteJournal of Macromarketing
IF2.3
delete2026-10-22
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PREAI
deleteMohammad Shahidul Islam
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AI as Market Infrastructure: How Misinformation and Automation Inequality Shape Democratic Performance and Economic Wellbeing人工智能作为市场基础设施：错误信息与自动化不平等如何塑造民主表现和经济发展
deleteJournal of Macromarketing
IF2.3
delete2026-10-07
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PREAI
deleteK.T. Manis; Seth Cockrell; Wesley Friske
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The Observability Trap: When Data Visibility Replaces Market Understanding可观测性陷阱：当数据可见性取代市场理解
deleteJournal of Macromarketing
IF2.3
delete2026-09-28
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PREAI
deletePriyanka Sahoo; Hari Krishna Bagavatam; Radha Krishna Bagavatham; Sriramulu Madaboina; Laxman Boddu; Venkata Padmavathi Pathaballa
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Epistemic Displacement Theory: Understanding the Transformation of Consumer Knowledge in the Age of Synthetic Respondents认识论位移理论：理解合成应答者时代消费者知识的转变
deleteJournal of Macromarketing
IF2.3
delete2026-09-09
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PREAI
deleteHyungjin Lukas Kim
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“ Lutar, construir, reforma agrária popular ”: Decolonial Analysis of the Landless Workers’ Movement Legitimation Process in the Traditional Food Market“Lutar, construir, reforma agrária popular”：“去殖民化”视角下无地农民运动在传统食品市场中的合法性构建过程
deleteJournal of Macromarketing
IF2.3
delete2026-08-31
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PREAI
deletePilar Petrasi Guahnon; Marcelo Jacques Fonseca; Marcus Wilcox Hemais
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Broadening the Philosophical Essence of Marketing拓宽营销的哲学本质
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IF2.3
delete2026-08-18
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PREAI
deleteA. Fuat Fırat; Nikhilesh Dholakia
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Breaking the Single Voice: Perceived AI Plurality as an Autonomy-Supportive Architecture for Ethical Marketplace Decisions打破单一声音：感知的AI多元性作为支持自主性的架构，用于伦理市场决策
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IF2.3
delete2026-08-10
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PREAI
deleteMehak Bharti; Megha Bharti; Lubna Nafees
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A Tri-Sector Model for Market Emancipation: Bridging the Algorithmic Divide三部门模型用于市场解放：弥合算法鸿沟
deleteJournal of Macromarketing
IF2.3
delete2026-08-03
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deleteJagdish N. Sheth; Can Uslay; Mesut Cicek; Sevincgul Ulu
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Beyond the Knowledge Frontier: An Epistemological Framework for Marketing Strategy in the Age of Artificial Intelligence超越知识边界：人工智能时代营销战略的认识论框架
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IF2.3
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deleteSidney T. Anderson
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Relational Scarcity and Marketplace Backlash: A Zero-Sum Mattering Theory关系稀缺与市场负面反应：零和效应理论
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IF2.3
delete2026-07-21
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PREAI
deleteGillian Oakenfull
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Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing德性为基础的可持续营销系统：促进社会繁荣的亚里士多德框架
deleteJournal of Macromarketing
IF2.3
delete2026-07-20
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deleteTheodore Tarnanidis; Sonny Nwankwo; Vijaya Kittu Manda; Bruno Sousa; Nana Owusu-Frimpong
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Market Shaping and the Paradoxes of Food Provisioning in Future Food Technologies市场塑造与未来食品技术中食品供应的悖论
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IF2.3
delete2026-07-09
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deleteDenise Conroy; Amy Errmann; Ivy Gan; Michael Lee
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Does Happiness Still Belong to Consumption? Revisiting the Unfinished Question of Happiness in the Marketplace LeeD.-J.SirgyM. J. (2025). Happiness in the Marketplace: A Study Of Consumption, Consumers, and Wellbeing . Springer Nature. ISBN: 978-3-032-04445-7. €117.69.快乐是否仍属于消费？重新审视市场中的未竟快乐之问 LeeD.-J. SirgyM. J. (2025). 市场中的快乐：消费、消费者与幸福感的研宄。施普林格自然出版集团。ISBN: 978-3-032-04445-7。€117.69。
deleteJournal of Macromarketing
IF2.3
delete2026-06-30
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deleteHimadri Roy Chaudhuri; Debasis Pradhan
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The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing生成式AI早期采纳中的信任-权力悖论：迈向利益相关者解放和负责任的营销
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IF2.3
delete2026-06-29
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PREAI
deleteMithila Guha; Farhana Nusrat
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The Electoral Agora: A Macromarketing Framework for Political Communication Systems and Voter Engagement选举广场：政治传播系统与选民参与的大市场营销框架
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IF2.3
delete2026-06-13
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PREAI
deleteAdebanji Adedeji Adeyemi
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Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement在社会营销中导航学科矛盾：促进批判性发展的DAfSM框架
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IF2.3
delete2026-06-09
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deleteBright Senanu; Nii Nookwei Tackie; Thomas Anning-Dorson
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“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing“包裹里装了什么？”：营销中的表现、符号价值与可持续性构建
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IF2.3
delete2026-06-04
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PREAI
deleteMurat Burucuoglu
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When Sustainability Signals Fail: Greenwashing and Informational Fragility in Marketing Systems当可持续性信号失效：漂绿行为与营销系统中的信息脆弱性
deleteJournal of Macromarketing
IF2.3
delete2026-06-02
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PREAI
deleteAnupam; Rahul Thangeda
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