Consumer behavior: A quadrennium

doi:10.1146/annurev.psych.49.1.319

1998-02-01

PRE

Jacob Jacoby *

Gita Venkataramani Johar

Maureen Morrin

DOI：10.1146/annurev.psych.49.1.319

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摘要

En 中文

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.

Keyword:

marketing

buyer behavior

consumer psychology

information processing

attitude formation

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期刊

Annual Review of Psychology

IF:

29.4

论文数:

1.9K

被引数:

3.0W

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