Gita Venkataramani Johar

Columbia University

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收录论文 33

发表时间

Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms

JOURNAL OF CONSUMER RESEARCH

IF6.4

2021-05-19

PREAI

Chung, Jaeyeon (Jae); Johar, Gita Venkataramani; Li, Yanyan; Netzer, Oded; Pearson, Matthew

Better Marketing for a Better World

JOURNAL OF MARKETING

IF10.4

2021-04-14

127

OAAI

Chandy, Rajesh K.; Johar, Gita Venkataramani; Moorman, Christine; Roberts, John H.

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance

JOURNAL OF MARKETING RESEARCH

IF5

2018-10-04

PREAI

Chung, Jaeyeon; Johar, Gita V.

Making Sense from (Apparent) Senselessness: The JCR Lens

JOURNAL OF CONSUMER RESEARCH

IF6.4

2017-11-10

OAAI

Dahl, Darren W.; Fischer, Eileen; Johar, Gita V.; Morwitz, Vicki G.

Perceived social presence reduces fact-checking

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA

IF9.1

2017-05-22

OAAI

Jun, Youjung; Meng, Rachel; Johar, Gita Venkataramani

Consumer desire for control as a barrier to new product adoption

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2016-08-25

PREAI

Faraji-Rad, Ali; Melumad, Shiri; Johar, Gita Venkataramani

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda

JOURNAL OF ADVERTISING

IF7

2016-08-18

PREAI

Johar, Gita Venkataramani

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

JOURNAL OF CONSUMER RESEARCH

IF6.4

2016-01-05

PREAI

Weiss, Liad; Johar, Gita Venkataramani

The Evolution of JCR: A View through the Eyes of Its Editors

JOURNAL OF CONSUMER RESEARCH

IF6.4

2015-06-02

OAAI

Dahl, Darren; Fischer, Eileen; Johar, Gita; Morwitz, Vicki

From the Editors-Elect: Meaningful Consumer Research

JOURNAL OF CONSUMER RESEARCH

IF6.4

2014-06-01

OAAI

Dahl, Darren; Fischer, Eileen; Johar, Gita; Morwitz, Vicki

Conditioned Superstition: Desire for Control and Consumer Brand Preferences

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-10-01

PREAI

Hamerman, Eric J.; Johar, Gita V.

Countering accusations with inoculation: The moderating role of consumer-company identification

PUBLIC RELATIONS REVIEW

IF3.4

2013-09-01

PREAI

Einwiller, Sabine A.; Johar, Gita V.

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-06-01

PREAI

Weiss, Liad; Johar, Gita V.

The role of myth in creative advertising design: Theory, process and outcome

JOURNAL OF ADVERTISING

IF7

2013-05-31

PREAI

Johar, GV; Holbrook, MB; Stern, BB

Attaining Satisfaction

JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-12-01

PREAI

Cho, Cecile K.; Johar, Gita Venkataramani

Indulgence as self-reward for prior shopping restraint: A justification-based mechanism

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2009-03-24

129

OAAI

Mukhopadhyay, Anirban; Johar, Gita Venkataramani

Gender typed advertisements and impression formation: The role of chronic and temporary accessibility

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-03-01

OAAI

Johar, GV; Moreau, P; Schwarz, N

The price of friendship: When, why, and how relational norms guide social exchange behavior

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Johar, GV

Perceived source variability versus familiarity: Testing competing explanations for the truth effect

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Roggeveen, AL; Johar, GV

Spontaneous visualization and concept evaluation 自发可视化和概念评估

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2007-06-27

PREAI

Lehmann, Donald R.; Stuart, Jennifer Ames; Johar, Gita Venkataramani; Thozhur, Anil

研究方向