Database submissions

doi:10.1287/mksc.1070.0346

2008-01-01

PRE

Steven M. Shugan *

Eric T. Bradlow

DOI：10.1287/mksc.1070.0346

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摘要

En 中文

Marketing Science, in collaboration with the Informs Society on Marketing Science (ISMS), announces a new type of authored submission - the database report. Marketing Science will consider the publication of submitted databases. The same standards will apply to these detached databases as for the data employed in submitted manuscripts.