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Journal of the Academy of Marketing Science 封面图

Journal of the Academy of Marketing Science

IF10.1
论文数3633
被引数22239
期刊论文 3633
发表时间
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Color me aroused while keeping the cool给我染上兴奋的色彩，同时保持冷静
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-27
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deleteOAAI
deleteNadeesha H. Bandara; Elizabeth G. Miller; George R. Milne; Lauren I. Labrecque
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Numerical gap effect in multigenerational brand names: The role of perceived innovation momentum多代品牌名称中的数值差距效应：感知创新动力的作用
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-27
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PREAI
deleteYanfei Tang; Liangyan Wang; Zhiyong Yang
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Spoiler alert! Watch movies before they are spoiled剧透警告！请在影片被剧透前观看
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-27
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PREAI
deleteByungwan Koh; Sohyun Bang
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Sustainability in marketing: A systematic analysis and future research agenda市场营销中的可持续性：系统分析与未来研究议程
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-26
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PREAI
deleteJonathan M. Beck; Riley T. Krotz; Francisco Zuloaga Cosme; Terry Ye Tian
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Common ownership and consumer welfare共同所有权与消费者福利
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-26
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deleteSaeed Janani; Sina Aghaie; Darima Fotheringham; Mark B. Houston
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Managing the dual nature of customer engagement in product innovation: A sensegiving and sensemaking perspective管理产品创新中客户参与的双重性：一种赋予意义和构建意义的视角
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-23
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deleteZhenghao Michael Xia; Xiaodong Marcus Li; Kang Xie; Jinghua Xiao; Wanghua Cao
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Return on AI (RoAI): A framework for assessing AI investments in the marketing organizationAI投资回报（RoAI）：评估营销组织中AI投资的一个框架
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-21
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deleteVamsi K. Kanuri; Adithya Pattabhiramaiah; Shrihari Sridhar
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Identifying and managing milestones in consumers’ goal journeys识别和管理消费者目标旅程中的里程碑
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-21
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deleteAmanda Ann Garrison; Linda L. Price
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Pet-owner synchrony: Operationalization, application, and implications宠物主人同步性：操作化、应用及意义
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-15
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deleteSunhee Choi; Wesley Friske; Mayukh Dass
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The ripple effects of customer orientation: Personal, vicarious, and temporal pathways to frontline employee well-being客户导向的涟漪效应：一线员工福祉的个人、替代和时序路径
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-15
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deleteSiddeeq M. Shabazz; Gabriel Gazzoli; Jin Ho Jung; Todd Arnold; Alex Zablah; Woo Gon Kim; R. L. Fernando Garcia
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Can green innovations enhance competitive advantage?绿色创新能否增强竞争优势？
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-10
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deleteThe Hoa Mai; Satheesh Seenivasan; David Sugianto Lie; Dinesh K. Gauri
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Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches民粹主义与可持续营销实践：来自消费品制造商新产品发布的见解
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-08
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deleteMartin Heinberg; Mustapha Belkhouja; Hyungseok David Yoon
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Symbolic promotions: Conceptualization and empirical investigation符号性晋升：概念化与实证研究
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-02
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deleteChloé Vanasse; François Carrillat; Renaud Legoux; Valentyna Melnyk
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Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets多利益相关者市场塑造的可持续性：B2B市场中的努力类型和实施路径
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-28
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deleteKaisa Koskela-Huotari; Suvi Nenonen; Chelsey Jo Huisman; Hans Kjellberg
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Through thick and thin? When sustainable packaging design increases consumer waste generation历经考验？当可持续包装设计增加消费者垃圾产生量
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-23
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deleteLyndsay Loomer; Sarah C. Whitley
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From liability to asset: How campaign context determines whether body weight helps or hurts online fundraisers从负债到资产：竞选背景如何决定体重对在线筹款者是帮助还是阻碍
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-21
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deleteAnnette P. Tower; Tongxi Wang; Yufei Zhang; Abhi Bhattacharya; David Mathis; Clay M. Voorhees
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Pathways to premium: How habits and benefits shape conversion and retention in freemium subscription models通往高级会员的路径：习惯和收益如何塑造免费增值订阅模式中的转化与留存
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-21
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deleteDaniel Kreimer; Lukas Stoppacher; Walter Hauser; Thomas Foscht; Andreas B. Eisingerich
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Minds in motion: The effect of perceived social mobility on distant brand extension心灵在运动：感知社会流动性对远距离品牌延伸的影响
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-19
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deleteHanyu Chen; Jihao Hu; Yujie Zhao
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The more, the better? The sustainable additive bias越多越好？可持续添加剂偏见
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-10
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deleteLinda Lemarié; Diletta Acuti; Marta Pizzetti; Giampaolo Viglia
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A dual-LSTM model for CLV distributions: Diverging paths and bimodalities用于CLV分布的双LSTM模型：分歧路径与双峰性
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-07
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deleteMainak Sarkar; Arnaud De Bruyn
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