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Debiasing insights from process tests

delete2006-06-01
delete27
PRE
AI
B
Barbara E. Kahn *
M
Mary Frances Luce
S
Stephen M. Nowlis
DOI:10.1086/500492delete
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摘要

摘要

En 中文
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by directly altering the decision maker's conscious processes, while other biases can be corrected more indirectly by altering the decision environment.
Keyword:
CONSUMER DECISION-MAKING
VARIETY-SEEKING
CHOICE
IMPACT
INFORMATION
CONSUMPTION
INFERENCE
CONTEXT
REGRET
TIME
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期刊

Journal of Consumer Research 封面图
Journal of Consumer Research
IF:
6.4
论文数:
2.6K
被引数:
2.5W

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