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Developmental approaches to B2B virtual communities
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DOI：10.1016/j.technovation.2011.04.002.png)
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摘要
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This paper analyses the development approaches of four business-to-business (B2B) virtual communities (VCs) and compares them through use of a cross-case analysis. The study indicated that there is no one size fits all method for developing VCs and that a structured, rigorous development methodology based on academic research is required in order to successfully create and manage VCs. It also found that the main challenge in creating successful VCs is not that of developing them, but that of developing an engagement and contribution culture. (C) 2011 Elsevier Ltd. All rights reserved.
Keyword:
Virtual communities
Communities of practice
Open innovation
Web 2.0
Case studies
Cross case analysis
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10.9
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3.1K
被引数:
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