logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
Return

Editorial

delete2018-02-12
delete2
delete
OA
AI
J
John M.T. Balmer
DOI：10.1108/JPBM-12-2017-1695delete
deleteOriginal
deleteShare
deleteSave
View PDF
Abstract

Abstract

En
Keywords:
CORPORATE BRANDS
AI Summary

AI Summary

Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.

Journal

J
Journal of Product and Brand Management
IF:
5.7
Papers:
785
Citations:
5.5K

Organization

No organization information available