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Journal of Product and Brand Management

IF5.7
Papers785
Citations5493
Journal Papers 785
Publication Date
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How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role
deleteJournal of Product and Brand Management
IF5.7
delete2026-07-07
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PREAI
deleteJingya Huang; Jiancai Liao; Chengcheng Xia
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Guest editorial: New product development (NPD) & innovation management for products & brands
deleteJournal of Product and Brand Management
IF5.7
delete2026-07-02
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PREAI
deleteKalliopi Chatzipanagiotou; Jake David Hoskins
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Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage
deleteJournal of Product and Brand Management
IF5.7
delete2026-06-01
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deleteRafael Bravo; Nuria Labarta; José Miguel Pina
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How romance influences consumer product adoption from a novelty-seeking perspective
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-28
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PREAI
deleteShan Jin; Yan Yang; Junyan Zhang; Fengjie Jing
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How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-15
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PREAI
deleteChen Wu; Jinghua Zhao
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Local brand preference under global mobility: identity-related orientations and social categorization effects
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-07
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PREAI
deleteDario Miocevic
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Online brand advocacy and video game consumers
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-07
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PREAI
deleteNaser Pourazad; Ehsan Abedin; Jacqueline Burgess
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Packaging design complexity and purchase intention for multifunctional products: mediation by inferred corporate ability and moderation by processing style
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-01
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deleteLixiao Geng; Weiquan Chen; YiZheng Zhou; Shichang Liang; Qian Wang; Yaping Chang; Mingxi He
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Connecting across borders: the role of social media influencers in expatriate experiences
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-29
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PREAI
deleteGeneviève Morin; Nataly Levesque; David Talbot
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Linking perceived brand ethicality to brand evangelism
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-28
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deleteKuen-Hung Tsai; Wang-Sheng Chen
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Nasal codas reduce brand warmth and preference: a perspective of sound symbolism
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-24
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deleteYue Sun; Chenlu Xie; Qinglei Li; Yongfang Liu
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What the app? A 17-country study of apps’ effectiveness for brand lift
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-14
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deleteWilliam Caruso; Lara Stocchi; Jenni Romaniuk
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Unpacking negative brand engagement: the role of brand and chatbot expectation violation
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-02
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deleteYoussra El Midaoui; Laurence Dessart; Willem Standaert
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Innovative and sustainable product development: a comparative study of influencing factors in large enterprises vs SMEs
deleteJournal of Product and Brand Management
IF5.7
delete2025-10-27
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deleteIrene Ricciardi; Martina Percuoco; Anna Prisco; Elisa Galmarini
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How to identify line extensions that survive
deleteJournal of Product and Brand Management
IF5.7
delete2025-09-22
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deleteKirsten Victory; Jenni Romaniuk; Magda Nenycz-Thiel; Arry Tanusondjaja; John Dawes
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Marketing communications of brand-related stereotypes and consumer responses: a mixed-method approach
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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deleteŽiva Kolbl; Maja Arslanagic-Kalajdzic; Emmanuella Plakoyiannaki; Adamantios Diamantopoulos
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Selective brand activism: when brands lend sociopolitical issues inconsistent support
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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deleteAaminah Zaman Malik; Fayez Ahmad; Francisco Guzmán
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Travelling bumpy roads: how consumers experience brand transgressions in the online environment
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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deleteAnna-Marie Klütz; Carmen-Maria Albrecht
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Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement
deleteJournal of Product and Brand Management
IF5.7
delete2025-07-23
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deleteIsaac Sewornu Coffie; Re-an Müller; Elikem Chosniel Ocloo; Natasha de Klerk
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Investigating the impact of conspicuous value on luxury rental purchase intention
deleteJournal of Product & Brand Management
IF5.7
delete2025-07-03
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deleteGunjan Malhotra; Gunjan Dandotiya
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