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GOOD EMPIRICAL GENERALIZATIONS

delete1995-08-01
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AI
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BARWISE, P *
DOI:10.1287/mksc.14.3.G29delete
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摘要

摘要

En 中文
As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.
Keyword:
EMPIRICAL GENERALIZATIONS
RESEARCH METHODS
SCIENCE
KNOWLEDGE DEVELOPMENT
REPLICATION
SCOPE
PHENOMENA
METAANALYSIS
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期刊

Journal of the Academy of Marketing Science 封面图
Journal of the Academy of Marketing Science
IF:
10.1
论文数:
3.4K
被引数:
2.2W

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