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Peter Laplaca: A case study
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DOI：10.1016/j.indmarman.2018.01.014.png)
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Case study research is central to Industrial Marketing Management's (IMM) mission. Drawing on Hirsch & Levin's (1999) seminal work on the lifecycle of theoretical constructs, this article describes how sustained editorial support for theoretical exploration through case study research enabled the development of a rich and dynamic body of business-marketing theory over time. Under Peter LaPlaca, the shift from descriptive cases to theory building ensured a balance between the identification of new constructs and the development of a shared understanding of core industrial marketing constructs that drove subsequent testing and legitimation. This approach by long-time Editor-in-Chief Peter LaPlaca, occurring at a time when support for case driven worked was waning, resulted in a series of theoretical innovations that ensured the journal's subsequent influence on the wider field of marketing theory, particularly evident in the shift to a service-dominant logic.
Keyword:
Case research
Knowledge diffusion
Theory development
Industrial marketing
Exploration and exploitation
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