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Proxy communication in crisis response
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DOI：10.1016/j.pubrev.2010.10.005.png)
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This study analyzes the role of third party crisis communication during the expansive food contamination crisis caused by Peanut Corporation of America (PCA). The information void caused by PCA's mismanagement of the crisis and subsequent reticence was filled by third party organizations serving as proxy crisis communicators. The need for organizations to plan for and engage in proxy communication when organizations in affiliated industries fail to communicate effectively during crises is demonstrated. (C) 2010 Elsevier Inc. All rights reserved.
Keyword:
Crisis communication
Third-party endorsement
Proxy communication
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