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Public relations critical intersections special section introduction

delete2019-12-01
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Robert L. Heath *
D
David Mckie
D
Debashish Munshi
J
Jordi Xifra
DOI:10.1016/j.pubrev.2019.101859delete
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摘要

摘要

En 中文
The theme of this special section arose from the idea that interdisciplinary interactions, or the cross-fertilization of methods, philosophies, theories, and modes of practice across disciplines, can open out productive ways of addressing complex issues and wicked problems. Our call for papers reached out to public relations scholars and to researchers in other fields to submit articles at these generative intersections at different time. They were invited to reflect on traditional concerns, or current issues, or projected trends in public relations and elsewhere. As editors making a call to open boundaries, we invited participation along a spectrum of possible intersections whether of content, methods, pedagogy or technology. Taking different positions on that spectrum, the articles in the section examine the nature, engagement and evaluation of intersections. In writing this introduction, the editors took an overview of the articles in the light of three fundamental questions: How and where does interdisciplinarity occur in public relations?; Are there indications of how public relations intersects with other fields to engage existing and potential future challenges?; and What principles might serve to evaluate answers to questions one and two? In addition, we explore how each of the selected intersections in the articles might add value to public relations as a discipline and a practice.
Keyword:
Interdisciplinarity
Jurisdictions
Public intellectuals
Wicked problems
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